Corporate & Investors
Background
Prize Mobile Group Plc is a public company registered in England and is listed on the London Stock Exchange PLUS market under the ticker symbol PZMP. It’s subsidiary companies are Prize Mobile Ltd, Prize Mobile Inc, Xogo Ltd and Xogo Inc. Xogo is a trademark of Prize Mobile. Prize Mobile Ltd was formed in 2007 to take over the business and trademark of Xogo and Prize Mobile Ltd became a subsidiary of Prize Mobile Group Plc in 2008.
Corporate Strategy
The directors of Prize Mobile believe that the timing of its entry into the mobile advergame market is propitious. Advertisers have begun to appreciate the unique 1:1 contact with the consumer and cost efficient results offered by mobile ads compared to traditional media; but the industry has lacked the means to collect data in a reliable and measureable form across the varied platforms of network operators and handset makers. The Prize Mobile platform now uniquely supplies these essential metrics in conjunction with reward games, and the investment in advergames by brands is increasing at a rapid pace. The opening of access to the off-deck portals of network carriers during 2009 now allows consumers to access the websites of promoters of goods or services directly. In addition the introduction and huge expansion of Apps across the majority of all platforms during 2009 has greatly enhanced audience reach and the ability to access targeted consumer sectors. The mobile advergame market is expected to be worth $10 Billion in 2010, which Prize Mobile believes can be greatly enhanced by the use of its mobile video games rewards and data analysis platform.
Contact: JohnBentley: johnb@prizemobilegroup.com
