Business Summary
Prize Mobile is a business to business (B2B) service company in the mobile advergame market. It is listed on the London Stock Exchange PLUS market.
It’s software platform is a world first in enabling the playing of mobile video games for reward. Prizes can be instantly redeemed with electronic coupons in local stores. . Prize Mobile’s business is aimed at offering retail brands and their agencies a new route to attract the consumer and to collect valuable retail data. Other companies such as community sites or games publishers can profit from partnering with Prize Mobile.
Mobile games form the third largest use of cell phones after voice and text. There are 3.5 billion mobile devices in the world and over 2.5 billion can receive video games. Mobile phone and mobile games growth are among the fastest in the world. Online advertising is expanding greater than any other media despite the world economic downturn.
Advertisers are fast moving from traditional advertising in Press and TV to more cost efficient and measurable means of consumer relationships which mobile can best provide. Prize Mobile enables advertisers to attract consumers to play free mobile games with rewards. Metrics are collected consistently across multiple handsets and carrier platforms in a market expected to be worth $10 Billion by 2010.
Mobile games have until recently been “pay to play”in which consumers are billed for a game downloaded from their network operator.Such games have not carried rewards and data collected is inconsistent across operators and insufficient for advertisers’ use. The beneficiaries have been network operators and major games publishers who have been reluctant to move away from the pay to play model. The Prize Mobile technology and business model offers a new paradigm to consumers, advertisers and games developers alike. The games are promoted by the advertiser in the Press or television with consistent metrics collected by Prize Mobile across multiple network carrier and handset platforms – without need of operators to collect revenues or data, and the emphasis in 2010 and beyond will be in content ownership rather than in the competitive field of delivery.
Recent moves by network operators in the USA and worldwide to permit open access to their networks have encouraged off-deck growth in 2008. The arrival and huge expansion of Apps by Apple’s i-phone, followed by all major delivery platforms, giving open access to the Web has hastened this movement in the US which will be universally adopted in 2010.
Prize Mobile exclusively offers games developers and publishers the opportunity to monetise old and new games using its points rewards model to attract new and wider audiences of games players; particularly housewives of interest to major CPG brands.
Wager based online casino type games are prohibited by law in the USA. Free to play advertiser sponsored games are permissable and increasing.. The addition of Prize Mobile’s secure proven technology to allow the instant redemption of online rewards for video game is a compelling feature which “pulls” consumers to the brand and to opt to give data.to win a prize
2007/8 saw the success of SMS premium text only competitions on mobiles; the advent of redeemable electronic coupons online; increasing interest in ad sponsored games; and rapidly improving mobile video game capabilities obtaied by speedier bandwidth and larger screen sizes. The addition of Prize Mobile’s secure points reward and data collection technology provides the missing link application for advertisers to attract and target consumers worldwide.
