Advertisers and Agencies

The attraction of free games with instantly redeemable prizes engages the consumer to visit the brand site and allows the advertiser to request information from the player in exchange for a prize on a 1:1 basis. Opt-in registration to win a prize opens a long term  interactive relationship between the brand and consumer. Prizes are decided by the advertiser and may be for cash, event tickets, a vacation, or most likely a coupon discount offer. Prize Mobile system is 100% secure and can enable sweepstakes and interactive competitions using viral means with a far greater audience reach across multi platforms than has previously been on offer with targeting of specific demographic or geographic sectors.

Prize Mobile enables advertisers or their agencies to a pivotal partnership role.

It offers:

• an advertiser “dashboard” that mirrors the Prize Mobile platform to give control of measurable demographic and geographic data to industry standard metrics on a cross platform one stop shop basis.
• choice of major catalogues of existing games and intros to games developers
• customer relations management to a high degree of demographics, location, time sensitivity, and behavioural product preferences by unconcealed means.
• the secure instant redemption of prize rewards by electronic coupons from game play to point of sale reward with advantage to the consumer and retailer alike.
• early mover advantage in a market expected to grow up to $10 Billion by 2010
• use of off-deck means to contact consumers direct by short code
• use of own branded games without  network operator charges.
• highly specialised expertise on the formulation of games awards and prizes
• a licence from Prize Mobile to access it’s data base platform
• success rated fees at lower CPM rates than major ad search websites

The importance of being able to deal with standardised measurable data across all network operator channels is essential to advertisers. In general network operators either have not fully developed consistent systems of data collection, or their joint systems do not offer the integration of metrics for technical or strategic reasons. In addition the cost of adaption of each game to the myriad protocols of competing handsets and network operators has previously proved excessive in manual form, and has acted as a barrier to advertiser interest. Prize Mobile’s automatic technology combines this capability with free reward games so offering cost efficient rates

As the game is free to the player and no wager or bet takes place, the payment of rewards is not illegal in any form in the USA or Europe, or most other nation states, so long as it not accompanied by the need to purchase goods or services. Free prizes are rewarded at the advertiser’s discretion and the decision need not be made public. A major consideration of prize promotions is of fairness to consumers, and budgetary control, and absolute safeguards are built into Prize Mobile’s  proprietary system. The Data Protection laws of most nation states require the “opt in” of the consumer, which the Prize Mobile system requests from the mobile user to play the game or when a reward is claimed.

Contact: Roger Holdom: Marketing: roger@prizemobilegroup.com